What are Promotional Products?
Investing in promotional products with your logo is like turning your marketing budget into an army of useful billboards. Except these billboards open beers, charge phones, and hold snacks! People love free stuff, and if your brand is on a Stanley mug that ends up in someone’s lunch every day, you’ve just hired a very committed water wagon to do your advertising. It’s the only time your logo will be invited to a beach, a gym, and a company picnic without buying anyone lunch. Now that’s ROI with a side of chips!
Branded items are often called walking billboards because whatever logo is imprinted upon them travels wherever recipients carry the blanket, mug or t-shirt. You can use these items to advertise any brand, whether that brand represents a large corporation, small business, non-profit, school or government institution.
Promotional products are usually goods that can help your company create consumer awareness and cultivate recognition of your brand. The stainless steel travel mug that you passed last summer is one because it simply makes people aware of your business. The t-shirt that you got when you ran a 5K to raise funds for breast cancer research is one because the shirt spreads awareness for Race for the Cure’s charity. Almost all of them are imprinted with the logo of the entity they are meant to advertise.
Although the most common merchandise includes t-shirts, hats, pens, keychains, mugs and magnets, RAM Engraving can put your logo on almost anything. The top buyers of logoed items are the education, financial, not-for-profit, healthcare, real estate, and construction industries, but if you are not in them, don’t let that stop you!
Lately, real estate agents have really stepped up their game and have been doing more marketing of their personal brand, since an agent’s success is strongly linked to her as an individual. Think of all the business card magnets, calendars and pens you’ve seen with the face of a real estate agent on them.